About us


🐾 About Us

As husband and wife, Tony and Thia, we’ve spent years building small businesses, with our last venture wrapping up in the summer of 2023. That pause gave us time to breathe, refocus on our careers, nurture our daughters’ happiness, and deepen our spiritual journey as Christians. But the entrepreneurial fire never truly left us.

In May 2025, that spark reignited—this time in the form of Izzy and Theodor, the heart and soul of Lilbear. They’re not just our inspiration; they’re the brand’s ambassadors, playful siblings who represent the joy, resilience, and vibrance of family life.

(Theodor bear head sketch created by Tony and Thia 01.05.24)

 

Lilbear is a one-stop shop for children and families, especially those with siblings of different ages. We focus on quality, value, and designs that reflect the real lives of urban families—like ours—growing up in the energetic, culturally rich streets of Birmingham. As one of Europe’s youngest and most ethnically diverse cities, Birmingham is more than our home—it’s our muse.

 

(Theodor sketch created by Tony and Thia 01.05.24)
Our brand celebrates the colour, character, and culture of the neighbourhoods that surround the city centre, where life can be challenging but always full of heart. Lilbear is about youth, style, family, love, and progression. It’s about Theo and Izzy—your children’s playmates in spirit—roaming the urban jungle where the bear is king.